Individuals who are able to informally influence other individuals’ attitudes or overt behavior in a desired way with relative frequency are ______.

A. change agents
B. early adopters
C. innovators
D. opinion leaders

D. opinion leaders

Communication & Mass Media

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Success in an individualist culture is measured by ___________

a. your similarity to others in the group b. how much you surpass other members of your group c. your contribution to the achievements of the group d. how satisfying your home life is

Communication & Mass Media

Health communication is the fastest growing area in the field of communication

Indicate whether the statement is true or false

Communication & Mass Media