Success in an individualist culture is measured by ___________

a. your similarity to others in the group
b. how much you surpass other members of your group
c. your contribution to the achievements of the group
d. how satisfying your home life is

Answer: b

Communication & Mass Media

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Assuming that someone is an expert on a topic just because he or she is a celebrity is an

example of ________. A) appeal to misplaced authority B) bandwagon fallacy C) either-or fallacy D) non sequitur

Communication & Mass Media

When you evaluate an ethical dilemma by determining definitions, values, principles and loyalties, you are applying the ethical process known as ________

A) Utilitarianism B) the Potter Box C) the golden mean D) the veil of ignorance E) values-driven public relations

Communication & Mass Media