To better tailor the services it offers to the needs of specific customers, First City Bank should first collect, verify, and update the information it has about its customers

Why did the Industrial Revolution lead to a growth in marketing research?

A) Manufacturers were producing goods for distant markets and consumers. B) Colleges were teaching courses in marketing research. C) Craftsmen and artisans of the day knew their customers. D) Alfred Politz introduced statistical theory for sampling. E) Growth was limited to the spread of government agencies and so most marketing research was performed for the government.

Marketing, production/operations, and ________ are the three functions that all organizations must perform to create goods and services

Fill in the blanks with correct word