Why did the Industrial Revolution lead to a growth in marketing research?
A) Manufacturers were producing goods for distant markets and consumers.
B) Colleges were teaching courses in marketing research.
C) Craftsmen and artisans of the day knew their customers.
D) Alfred Politz introduced statistical theory for sampling.
E) Growth was limited to the spread of government agencies and so most marketing research was performed for the government.
A
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Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"
A) points-of-inflection B) points-of-difference C) points-of-parity D) points-of-value E) points-of-presence
After a brief stay at a luxury hotel in Paris, Benjamin Sanders noted that the hotel had kept every promise it made when he booked the room, meeting all his needs. He added that it was a "thoroughly comfortable and opulent experience"
According to Young & Rubicam's Brand Asset Valuator, this reflects brand ________. A) valuation B) esteem C) relevance D) differentiation E) knowledge