Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"

XML Web Services is a means for protecting and hiding elements of program functionality that otherwise would be available for misuse over the Web

Indicate whether the statement is true or false

CyberCycle Inc is preparing a written document specifying the activities to be performed to implement and control its marketing activities. This document is called the

A) profit plan. B) marketing program. C) strategic market program. D) strategic business plan. E) marketing plan.