CyberCycle Inc is preparing a written document specifying the activities to be performed to implement and control its marketing activities. This document is called the
A) profit plan.
B) marketing program.
C) strategic market program.
D) strategic business plan.
E) marketing plan.
E
You might also like to view...
Ethical behavior is a necessary condition of high performance because:
A. It fosters competitiveness. B. It empowers first-line managers and supervisors. C. It helps eliminate organizational anarchy. D. it contributes to good long-term relationships with employees, customers, and the public. E. it encourages people to be highly innovative.
Which of the following is an advantage of using the Social Communication Model in shaping messages?
A) People can take pieces of the communication based on interest. B) The message is well controlled by the sender. C) There is less information overload as users only take what is of most use to them. D) There is increased productivity and increased employee engagement. E) Conversational threads are easier to respond to.