Beyond high circulation numbers, newspapers are popular with advertisers for three primary reasons: their reach to 70 percent of Americans, the good demographics of readers, and the fact that many newspapers
A. are the least expensive medium in which to advertise.
B. are local, so advertisements can reach specific groups of readers.
C. have exceedingly loyal readers.
D. give them cost breaks.
Answer: B
Communication & Mass Media
You might also like to view...
How do culture and gender affect the way people use and interpret language?
What will be an ideal response?
Communication & Mass Media
Bitter conflicts regarding authority may result in which relationship pattern?
a. monopoly pattern b. unbalanced split pattern c. balanced split pattern d. equity pattern
Communication & Mass Media