In the 1800s, most media owners’ response to consumer complaints about advertising was to:
a. develop an open advertising policy, which allowed them to continue to accept ads while criticizing the ads at the same time.
b. accept all advertising, but direct complaints to the Federal Trade Commission.
c. set up an industry-sponsored Bureau of Advertising Practices to discourage false claims and to encourage truth-in-advertising.
d. ban questionable advertising.
ANSWER: a
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When it is said that people often use two or more media systems simultaneously, the chapter refers to this activity as ______.
a. simultaneous media use b. concurrent media use c. party media use d. double-talk
Which of the following sentences is the best example of using gender-neutral language?
A. The female chemist developed a useful new compound. B. The lesbian tennis player won the French Open. C. Jennifer won the good sportsmanship award. D. The actor won an Academy Award for her portrayal.