When it is said that people often use two or more media systems simultaneously, the chapter refers to this activity as ______.

a. simultaneous media use
b. concurrent media use
c. party media use
d. double-talk

b. concurrent media use

Communication & Mass Media

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Which organization was the first national association to represent the interests of public relations firms to the business community?

A) International Association of Business Communicators B) Public Relations Society of America C) Council of Public Relations Firms D) Institute for Public Relations E) Arthur W. Page Society

Communication & Mass Media

The specific space that you and others choose depends on your cultural background

Indicate whether the statement is true or false

Communication & Mass Media