What should be your goal when defining the purpose of your message?

A) You understand the members of your audience
B) The purpose is clear and meaningful
C) You understand the needs of your audience
D) The message is relevant to the audience's needs
E) The audience should want to see and hear more

B
Explanation: B) The purpose of the message should reinforce the idea that you have a clear and meaningful purpose and that this is a smart time to proceed.