Context diagrams have only one process labeled "P-1."

A five-foot high cardboard display of Terry the polar bear, mascot of Terry's protein shake, next to the shelf containing Terry's products in a supermarket is an example of a(n) ________

A) sample B) point-of-purchase promotion C) business promotion D) advertising specialty E) rebate

Which of the following functions is a marketing department LEAST likely to perform?

A) defining the brand B) creating promotions C) securing financing D) creating a CRM process E) establishing distribution channels