A parent company is a company that ________
A) is controlled by another corporation
B) owns a controlling interest in another company
C) is the first to begin operations in an industry
D) has a trading investment in another company
B
Business
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Demographic developments are often unpredictable
Indicate whether the statement is true or false
Business
Advertising, sales promotion, personal selling, direct marketing, and public relations are
A) elements in the price matrix. B) marketing communication activities. C) essential to product distribution logistics. D) initial stages in the product development process. E) all dependent on mass media.
Business