Advertising, sales promotion, personal selling, direct marketing, and public relations are
A) elements in the price matrix.
B) marketing communication activities.
C) essential to product distribution logistics.
D) initial stages in the product development process.
E) all dependent on mass media.
B
Business
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The deviational variable di- typically denotes underachievement
Indicate whether the statement is true or false
Business
Why is the projected value of the liabilities of adefined benefit plan dependent on the discountrate used in the valuation process?
What will be an ideal response?
Business