Johnson & Johnson's handling of the tainted Tylenol capsules has become an industry standard in how to manage crisis and handle crisis communication

The similarity-attraction hypothesis suggests that we like people who are less similar to ourselves but that we find more attractive than ourselves

Indicate whether the statement is true or false.

__________ appeals are appeals to your listeners' feelings, needs, desires, and wants, and are extremely powerful in persuasion

a) Emotional b) Logical c) Rational d) Ethical