__________ appeals are appeals to your listeners' feelings, needs, desires, and wants, and are extremely powerful in persuasion
a) Emotional
b) Logical
c) Rational
d) Ethical
Answer: a
Communication & Mass Media
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The second stage of a crisis is known as ________
A) the cleanup phase B) the point of no return C) the critical moment D) when things return to normal E) the warning stage
Communication & Mass Media
Of the following, which is not a unidirectional polar response?
a. cardioid b. bidirectional c. supercardioid d. shotgun
Communication & Mass Media