Predicting economic and income growth rates is particularly important when researching which type of market?

A favorable flexible budget variance in sales revenue suggests a(n) ________

A) increase in sales price B) increase in volume C) decrease in variable cost per unit D) decrease in fixed costs

Bonneville Communications is concerned about test marketing its new device. Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?

A) Test marketing costs can be high. B) Test markets give competitors a peek at the company's promotional strategy. C) Test marketing allows time for competitors to gain advantages. D) People who are surveyed tend to tell less than the truth. E) Test marketing does not guarantee success.