Bonneville Communications is concerned about test marketing its new device. Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?
A) Test marketing costs can be high.
B) Test markets give competitors a peek at the company's promotional strategy.
C) Test marketing allows time for competitors to gain advantages.
D) People who are surveyed tend to tell less than the truth.
E) Test marketing does not guarantee success.
D
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Torgo Software's chief technical officer thinks the company will be able to set up Sri Lankan operations that provide the company with overnight technical solutions when necessary. Which of the following, if true, best supports his position?
A) Opportunities for specialized education in computer science and information technology are very limited in Sri Lanka. B) Sri Lanka has a relatively smaller proportion of technological workers than other Asian countries do. C) Sri Lanka has stricter labor regulations than the United States does. D) Sri Lanka's workday begins soon after the workday in the United States ends. E) Torgo Software does not market its products in Asia.
An implied corporate name contains recognizable words or word parts that suggest what the company does
Indicate whether the statement is true or false