A student decides to use InfoPlease to find statistics for her speech on world population growth. What type of resource material is this?
a. a biographical directory
b. an almanac
c. an encyclopedia
d. a news source
Answer: b
Communication & Mass Media
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Quantitative research:
a. is an informal technique. b. is scientific. c. measures or counts. d. is more ethical than qualitative research.
Communication & Mass Media
The key to launching a successful community relations program includes all of the following, EXCEPT:
a. Participating in and supporting community activities b. Knowing the community itself and what would benefit it c. Thinking strategically about what the company wants to get out therelationship d. Not worrying about ROI if it's a good plan
Communication & Mass Media