Developing a strong brand begins with discovering why consumers buy a brand and why they rebuy the brand

Wellington, Inc uses the direct method to prepare its statement of cash flows

Refer to the following financial statement information for the year ended December 31, 2017: Wellington, Inc Comparative Balance Sheet December 31, 2017 and 2016 2017 2016 Increase (Decrease) Cash $33,700 $18,500 $15,200 Accounts Receivable 27,100 29,300 2,200 Merchandise Inventory 57,200 30,200 27,000 PP&E, net 126,000 92,000 34,000 Total Assets $244,000 $170,000 $74,000 Accounts Payable 8,000 12,000 $(4,000 ) Accrued Liabilities 5,500 1,500 4,000 Long-term Notes Payable 72,500 81,500 $(9,000 ) Total Liabilities $86,000 $95,000 $(9,000 ) Common Stock $55,000 $3,000 $52,000 Retained Earnings 115,000 78,000 37,000 Treasury Stock (12,000 ) (6,000 ) (6,000 ) Total Stockholders' Equity $158,000 $75,000 $83,000 Total Liabilities and Stockholders' Equity $244,000 $170,000 $74,000 Wellington, Inc Income Statement December 31, 2017 2017 2016 Increase (Decrease) Sales Revenue $289,600 Interest Revenue 2,700 Gain on Sale of Plant Assets 6,000 Total Revenues and Gains $298,300 Cost of Goods Sold 145,000 Salaries and Wages Expense 49,700 Depreciation Expense-Plant Assets 16,000 Other Operating Expense 24,300 Interest Expense 3,500 Income Tax Expense 7,800 Total Expenses 246,300 Net Income $52,000 A) $287,400 B) $294,500 C) $260,300 D) $296,100

The Word of Mouth Marketing Association provided the following guidelines for companies that want to generate word-of-mouth communications through its employees, agency employees, or brand sponsors, except:

A) be honest about the relationship the person has with the company, agency, and consumers B) be honest about the type and level of compensation they are receiving C) be honest in the opinion they present D) be honest about identifying who they are