When evaluating training, the major type of evaluation to consider is

The profit margin ratio ________

A) focuses on the liquidity of the business B) is computed by dividing net sales by net income C) shows how much gross profit a business earns on every $1.00 of sales D) is often compared to the industry average

The impact of all of the following marketing programs can be measured using redemption rates, except:

A) point-of-purchase displays B) coupons C) sweepstakes D) direct-mail letters