The impact of all of the following marketing programs can be measured using redemption rates, except:

Which one of the following statements about bond price is NOT true?

A) To compute a bond's price, one needs to calculate the present value of the bond's expected cash flows. B) The value, or price, of any asset is the future value of its cash flows. C) The required rate of return, or discount rate, for a bond is the market interest rate called the bond's yield to maturity D) Estimate the expected future cash flows using the coupons that the bond will pay and the maturity value to be received.

Introducing new products to consumers is not an objective that falls within the responsibilities of the PR department

Indicate whether the statement is true or false