Magazines targeted to people who love in-line skating, people who enjoy cooking, or people who prefer living more simply use ________ segmentation variables

A) demographic
B) ethnographic
C) geodemographic
D) socioeconomic
E) psychographic

E

Business

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In assessing different mutual funds, the returns vary, but the expenses are fixed

Indicate whether the statement is true or false.

Business

On a Cost of Quality report, which of the following cost items should be classified as an external failure cost?

A) Net cost of scrap B) Technical support provided to suppliers C) Customer returns of defective products D) Supplies used in the quality inspection program

Business