New media can be categorized into which four groups?
A) product, place, price, and promotion.
B) advertising, direct marketing, sales promotion, and personal selling.
C) print, broadcast, organizational, and electronic.
D) juvenile, consumer, trade, and scholastic.
E) public, private, government, and non-profit.
C
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David has determined that there are meaningful differences in customer needs within the health supplements market segment in the U.S., that are not being met by the current segmentation strategy used by the businesses in the sector
What market segmentation strategy would be appropriate for David to use to capitalize on this opportunity? A) mass-market strategy B) market penetration strategy C) subsegment strategy D) large-market strategy E) undifferentiated strategy
The High and Low Context model of culture addresses:
a. different cultural values b. differences in communication styles c. differences in leadership patterns d. the organizational cultural context