The Environmental Protection Agency:
a) is a legislative branch regulatory agency.
b) was created in 1990 to consolidate environmental programs scattered throughout the federal government.
c) writes detailed, specific rules needed to make environmental laws work.
d) cannot enforce rules directly on corporations.
Ans: c) writes detailed, specific rules needed to make environmental laws work.
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In a push strategy, the focus is on ______________.
A. The channel of distribution B. Getting the offering into the channel C. Stimulating demand for an offering directly from the end user D. Both the channel of distribution and getting the offering into the channel E. The channel of distribution, Getting the offering into the channel, and Stimulating demand for an offering directly from the end user
A recent global campaign for IKEA, the Swedish home furnishings retailer, positioned houses as homes as a place for love, memories, and laughter. This is a classic example of:
A) emotional appeal. B) rational appeal. C) selling proposition. D) advertising appeal. E) creative appeal.