A recent global campaign for IKEA, the Swedish home furnishings retailer, positioned houses as homes as a place for love, memories, and laughter. This is a classic example of:
A) emotional appeal.
B) rational appeal.
C) selling proposition.
D) advertising appeal.
E) creative appeal.
A
Business
You might also like to view...
The literacy rate for Germany and Saudi Arabia is about the same
Indicate whether the statement is true or false.
Business
How can the introduction of new technology be best depicted?
a. a movement up the S-curve b. a movement down the S-curve c. a shift of the S-curve d. could be any of the above
Business