While using integrated marketing communications, the communications process should start with a(n) ________
A) advertising strategy
B) competitive-parity analysis
C) long-term public relations plan
D) audit of all potential customer touch points
E) strategy for implementing a social media presence
D
Business
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Command groups are also known as ______.
-departments -government bureaus -strategic business units -top management teams
Business
Ajax Corporation is planning a 10 year project that will have an initial cost of $500,000. During the first 2 years, there will be cash outflows of $40,000. Years 3-6 will see cash inflows of $120,000. Years 7-10 will see cash inflows of $200,000. If the company's required rate of return is 9%, determine the NPV of the project.
A) $500,000 B) $225,650 C) $143,200 D) $375,800
Business