Command groups are also known as ______.

he ____________ describes how the advertiser will achieve its stated media objectives.

a. Communication plan b. Media mission c. Organizational plan d. Media strategy e. Media execution

In general, PR professionals should never send a press release

A) without demonstrating its relevance to the particular medium. B) to non-media connectors. C) for any event other than a new product launch. D) without first finding out whether the journalist or blogger wants to receive it. E) unless they have hard news to report.