In general, PR professionals should never send a press release
A) without demonstrating its relevance to the particular medium.
B) to non-media connectors.
C) for any event other than a new product launch.
D) without first finding out whether the journalist or blogger wants to receive it.
E) unless they have hard news to report.
A
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Which of the following is an example of a retailer using mobile marketing to enrich the customer's shopping experience at the same time that they stimulate buying?
A) Lacey's department store uses a virtual tour app of Paris to promote a week-long celebration revolving around French-themed clothing, jewelry, and fragrances in their stores. B) Sharie's boutique issues mobile coupons to existing customers. C) Java Lava sends a special e-mail to customers that displays fireworks when it's opened to celebrate the store's 1-year anniversary. D) Books Abound uses an app to introduce customers to newly released books that are tailored to their reading preferences. E) The Music Store launches an app that plays 10 seconds of a new song every time users access it.
The discount rate in capital budgeting need not be adjusted for political risk. Agree or disagree and explain why
What will be an ideal response?