Which of the following must be captured, stored, and calculated to measure the frequency dimension of the RFM approach?
a. The number of purchases within a given period
b. The date of the most recent purchase
c. The date of the first purchase
d. All of the above
A
Business
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The selling concept holds that consumers will favor those products that offer the most quality, performance, or innovative features
Indicate whether the statement is true or false
Business
For a cost leader, decision making tends to be _____ and the design _____
A) Organic; centralized B) Decentralized; mechanistic C) Centralized; mechanistic D) Routine; structured
Business