View-through rate measures the ________ response rate to an ad

Because the ________ allows group members to brainstorm privately, it avoids the problem of production blocking

A) Delphi technique B) prescriptive technique C) total quality technique D) nominal group technique

Which type of communication objective is most closely associated with the Facets Model of Effects category of emotion?

A) cue the psychological appeal B) create awareness C) connect to positive brand experiences D) establish brand identity E) stimulate opinion