Which type of communication objective is most closely associated with the Facets Model of Effects category of emotion?
A) cue the psychological appeal
B) create awareness
C) connect to positive brand experiences
D) establish brand identity
E) stimulate opinion
A
Business
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Chips of Joy, a leading chocolate chip cookie manufacturer, has decided to use the same marketing strategy approaches and marketing mix worldwide for all of its brands
The only change that will be made is language translation on the various packaging. Chips of Joy is using a(n) ________ marketing strategy. A) collective global B) standardized global C) adapted global D) joint global E) direct global
Business
The principal is liable for an innocent misrepresentation made by an agent acting within the scope of employment
Indicate whether the statement is true or false
Business