Chips of Joy, a leading chocolate chip cookie manufacturer, has decided to use the same marketing strategy approaches and marketing mix worldwide for all of its brands
The only change that will be made is language translation on the various packaging. Chips of Joy is using a(n) ________ marketing strategy.
A) collective global
B) standardized global
C) adapted global
D) joint global
E) direct global
B
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The Ethisphere Institute selects an annual list of the world's most ethical companies. All of the following are criteria it uses EXCEPT
A) internal systems and ethics/compliance program. B) reputation track record. C) corporate governance. D) innovation that contributes to the company's profitability. E) industry leadership.
Which of the following is one of the key questions employers attempt to answer during an interview?
A) Is the candidate a good fit for the organization and the position? B) Can the organization afford the candidate? C) Can the candidate learn new skills for future use? D) Is the candidate going to be able to fulfill his or her personal goals? E) Will the candidate be able to pass a background check?