The Ethisphere Institute selects an annual list of the world's most ethical companies. All of the following are criteria it uses EXCEPT
A) internal systems and ethics/compliance program.
B) reputation track record.
C) corporate governance.
D) innovation that contributes to the company's profitability.
E) industry leadership.
D) innovation that contributes to the company's profitability.
Business
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Because Mohawk Industries, manufacturer of carpet, hardwood, and laminated wood flooring, wants to spend its promotional budget on advertisements that will have a long life span, what type of advertising should it use?
a. television b. magazine c. creative d. radio
Business
What type of panel should be used in brand-switching studies?
A) repeatability panel B) inquisitional panel C) discontinuous panel D) population panel E) continuous panel
Business