AFLAC Insurance Company introduced a duck in its ads that said the company's name instead of "Quack." Since the advertising campaign began, AFLAC has created a duck premium, developed a line of clothing with the AFLAC duck, and used the AFLAC duck on its website. What has the AFLAC duck become a tool for?
a. advocacy advertising
b. comparative advertising
c. push strategies
d. sales promotions
Ans: d. sales promotions
Business
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