You have just won the lottery and have three payout options
1. $1,000,000 now
2. $150,000 at the end of each year for the next ten years
3. $2,000,000 at the end of ten years.
What is a common basis for comparison that you can use to decide which option to choose? Explain your answer.
What will be an ideal response
A common basis for comparison is needed to be able to compare apples to apples. It is necessary to determine the prize money's worth at a certain point in time, which is today. By converting each payment option to its present value, you can compare apples to apples.
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Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation
A) demographic B) behavioral C) psychographic D) geographic E) cultural
Tropicana Essentials Healthy Heart targets consumers who like orange juice and who also want extra vitamins but no sodium. Explain how Tropicana uses behavioral segmentation in this example
What will be an ideal response?