Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation
A) demographic
B) behavioral
C) psychographic
D) geographic
E) cultural
D
Business
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Of the following, which would not result in economic obsolescence:
a. misplacement of improvement. b. a citys leading industry moving out. c. an outdated kitchen. d. new zoning laws.
Business
Which of the following is a consideration when a company decides which customers should receive credit?
A) The amount of potential business from the customer B) The credit policies of competing firms C) The results of credit screening D) All are considerations that the company takes into account.
Business