Which of the following statements is true regarding the early stages of the product life cycle?
A) competition is generic
B) there are several competitors
C) products are positioned against a particular competitor
D) positioning decisions focus more on differentiating benefits and features
A
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Genette's daughter often suffers from earaches and must take an antibiotic. Genette hates the fact the antibiotic prescribed must be taken for 10 days and has an unpleasant taste. Genette does not know that she can ask her doctor for a new antibiotic called Zithromax that works when taken for only five days and that has a pleasant cherry flavour. For Genette, what type of product is Zithromax because she doesn't know it exists?
a. convenience b. heterogeneous shopping c. unsought d. exclusive
Explain why national marketers might pay particular attention to the preferences of consumers in large states such as New York and California
What will be an ideal response?