Organizations should observe which one of the following principles when staffing over the long term on its communications projects?
a. Teams with skill shortages should supplement with paid expertise.
b. Generalists will typically outperform specialists.
c. Teams with evenly distributed skills are generally more cost-efficient.
d. Specialists will typically outperform generalists.
d. Specialists will typically outperform generalists.
Communication & Mass Media
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Public relations practitioners call their organization's constituent groups __________
Fill in the blank with correct word
Communication & Mass Media
According to 2017 Edelman’s Trust Barometer reports, which two attributes are tied as most important in building trust?
a. purpose and location b. products and services c. integrity and engagement d. purpose and operations
Communication & Mass Media