According to 2017 Edelman’s Trust Barometer reports, which two attributes are tied as most important in building trust?

a. purpose and location
b. products and services
c. integrity and engagement
d. purpose and operations

c. integrity and engagement

Communication & Mass Media

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According to the textbook, the perception process consists of three interrelated parts; they are:

a. monopolizing, selecting, ambushing b. arbitrary, abstract, ambiguous c. logos, ethos, pathos. d. selection, organization, interpretation.

Communication & Mass Media

Inductive analysis is:

A. a type of control required for qualitative methods. B. the discovery and development of theory as they emerge from qualitative data. C. achieved when researchers create distance between the research participants and themselves. D. the same as deductive reasoning. E. the replacement of operationalization in qualitative research.

Communication & Mass Media