In reviewing media trends in the early 21st century, it is clear that ________
A) major publics are not as sophisticated as they once were
B) the public has largely turned away from mainstream media
C) print media is still the most widely read among influential publics
D) publics now get their news from a wide range of broadcast and online sources
D
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Destiny is getting ready to close her sales call. She assumes the customer will say "yes" so she just asks how many cases they would like shipped. This is an example of the:
A) continuous "yes" close B) trial method close C) summarization close D) assumptive close
Environmental issues and challenges faced by a company which is in the initial stages of implementing a personal selling strategy include all of the following except:
A) political risks. B) regulatory hurdles. C) product innovation. D) currency fluctuations. E) market unknowns.