Intermediaries in tourism distribution channels perform a variety of value-adding functions.

It is advisable to start a double-ACSII platform when designing a Web site's architecture since:

A) the English language can store only a maximum of 256 characters. B) French and German languages use the Latin alphabet. C) German-language Web sites require double the English Web site's capacity. D) French and German languages cannot be used in Web site's architecture. E) Japanese and Chinese languages require a database which supports such platform.

Which of the following is a reason that a marketer would choose a penetration pricing strategy?

A) to ensure the company has the ability to increase prices once demand decreases B) to focus on the rapid achievement of profit objectives C) to appeal to different consumer segments with different levels of price sensitivity D) to create markets for highly technical products E) to discourage competition from entering the market