Ordinary bailments involve warehouse companies, common carriers, and innkeepers

With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful "hook" to help consumers grasp what the brand is and what makes it special

A) the tangibility of a product B) a product's shape C) a slogan D) a patent E) a copyright

In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using?

A) buzz marketing B) social networking C) corporate identity materials D) product publicity E) public service materials