In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using?

A) buzz marketing
B) social networking
C) corporate identity materials
D) product publicity
E) public service materials

C

Business

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Store security relates to both _____

a. insurance and personal security b. personal security and merchandise security c. crisis management and pilferage control d. safety management and crisis management

Business

The vast majority of founders contribute personal funds along with sweat equity to their ventures

Indicate whether the statement is true or false

Business