In most cases, it is more cost effective for firms to hire contingent workers through a temp agency than to hire comparable permanent employees

Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its "Put a Tiger in Your Tank" ad campaign. Which of the following conclusions formed the rationale for the famous campaign?

A) Orange and black are two of the most powerful colors in the color spectrum. B) The tiger supplies powerful animal symbolism and it contains vaguely sexual undertones. C) The size of the tiger enhances a male's ego. D) The playful nature of the tiger is appealing to female consumers.

Which of the following is a structured method of online research where marketers require direct responses from customers?

A) online behavioral targeting B) social media tracking C) online listening D) online surveys E) blog analysis