Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its "Put a Tiger in Your Tank" ad campaign. Which of the following conclusions formed the rationale for the famous campaign?
A) Orange and black are two of the most powerful colors in the color spectrum.
B) The tiger supplies powerful animal symbolism and it contains vaguely sexual undertones.
C) The size of the tiger enhances a male's ego.
D) The playful nature of the tiger is appealing to female consumers.
B
Business
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Teamwork processes have a moderate negative effect on team performance
Indicate whether this statement is true or false.
Business
Refer to the information above. All of the following costs are traceable to a specific factory except:
A. Depreciation on the company's fleet of tractor trailer trucks. B. Direct materials. C. Salaries of production supervisors. D. Wages of production set-up laborers.
Business