Nigel is an athlete who plays a variety of sports that all require various athletic shoes. He has a favorable attitude toward Nike shoes. This favorable attitude is called brand

A project manager would monitor scope for which of the following reasons?

A. To determine if deliverables are completed on time B. To determine if deliverables meet success criteria C. To evaluate team member performance D. To ensure that risks are avoided

Dinpro has been a major player in the surgical supplies market for over two decades. However,

it has steadily lost ground to United Surgicals over the past two years, with over half the customers preferring to do business with it. Identifying this downward trend, Dinpro has decided that it can wrest back the market leader position through a shrewd pricing strategy. Which of the following pricing strategies would best help Dinpro regain the market leader status? A) withdrawing company products from circulation to create an artificial demand and selling products at higher prices B) setting product prices higher than those of United Surgicals to indicate better product quality C) selling products at prices lower than those of the competition to maximize market share D) introducing innovative products and setting their prices high shortly after launch to recoup development costs