Dinpro has been a major player in the surgical supplies market for over two decades. However,
it has steadily lost ground to United Surgicals over the past two years, with over half the
customers preferring to do business with it.
Identifying this downward trend, Dinpro has
decided that it can wrest back the market leader position through a shrewd pricing strategy.
Which of the following pricing strategies would best help Dinpro regain the market leader
status?
A) withdrawing company products from circulation to create an artificial demand and selling
products at higher prices
B) setting product prices higher than those of United Surgicals to indicate better product
quality
C) selling products at prices lower than those of the competition to maximize market share
D) introducing innovative products and setting their prices high shortly after launch to
recoup development costs
C
You might also like to view...
Cooperation between marketing and R&D is most important in
a. turbulent markets. b. stable markets. c. the early stage of a product development project. d. the early growth stage of the product life cycle. e. the maturity stage of the product life cycle.
One way to measure a company's financial performance is to benchmark against that of its competition. Which of the below is NOT a problem a company faces when benchmarking this way?
A) A problem arises when we use financial statements of different firms. B) Firms are of different sizes, and thus comparisons may be troubling. C) We cannot restate common-size financial statements for different firms. D) All of these are problems.