The first sale of stock by a firm to the public is referred to as a(n) ________
A) original public submission
B) first unrestricted offering
C) preemptive initial offering
D) original open offering
E) initial public offering
E
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Indicate whether the statement is true or false.
Which of the following best describes the use of focus groups in market research?
A) These are research techniques in which researchers immerse themselves into consumers' lives to understand them better. B) These are research instruments to gather data (generally quantitative) over a large population of potential customers. C) These are research techniques used to watch people's actual behaviors in the context of their natural environment. D) These are research techniques used to gather opinions of carefully chosen individuals about a topic.