Which of the following best describes the use of focus groups in market research?
A) These are research techniques in which researchers immerse themselves into consumers'
lives to understand them better.
B) These are research instruments to gather data (generally quantitative) over a large
population of potential customers.
C) These are research techniques used to watch people's actual behaviors in the context of
their natural environment.
D) These are research techniques used to gather opinions of carefully chosen individuals
about a topic.
D
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After conducting her first in-depth interview, Amanda summarizes her initial thoughts and in particular, writes down themes and ideas that may be used later in coding transcripts. This process is referred to as:
a. memoing. b. debriefing. c. netnography. d. ethnography. e. memography.
Political and social instability in the Middle Eastern region can primarily be attributed to:
A) desert conditions and lack of agricultural land. B) cultural differences among nations. C) a wide gap between rich and poor nations due to oil revenues. D) lack of water purification facilities. E) the "Arab Spring."