A force majeure clause protects parties to a contract from being responsible for things outside of their control, such as a war or natural disaster that prevents performance

Customers can create a set of preference curve, by examining how customers make trade-offs when choosing among various combinations of price and benefits, using ________

A) conjoint analysis B) regression analysis C) an empathic design D) a focus group E) the relative performance index

A newspaper article discussed a lawsuit in which independent video stores accused Blockbuster of engaging in an illegal conspiracy to drive them out of business

What promotion element would Blockbuster most likely use to improve its corporate image, which has been tarnished by these accusations? A) sales promotion B) personal selling C) public relations D) direct marketing E) stealth marketing